What makes digital content powerful in 2019? Beautiful language and clean design. Bright infographics and links to the newest research. The ability to engage and compel.
All of the above and more. Simply creating content isn’t enough. There’s already too much of it out there.
Four million blog posts are published on the Internet every single day. Imagine how many landing pages, articles, and emails are created right at this moment.
These are the magic ingredients for successful digital content that stands out from the crowd:
Put your clients at the heart of the content you create for your website, blog, social media, newsletters, etc.
Be honest and frank
Add things that are vital and valuable for your audience—that’s what they will love and appreciate
Though it may sound simple, it still takes knowledge and practice to start creating strong and enticing content. Here are five ways to empower your content and make it work for your business.
1. Write well
Good writing matters a lot. It’s the fundamental basis for all your content marketing, so make it strong and solid. To create top-notch content:
Take care of the basics
Always make sure that your grammar, tone of voice, citing practices, and formatting are of the highest quality. Use Grammarly to improve your writing, keep your voice consistent through all the channels, and don’t forget about clean formatting that makes reading your content more convenient.
Include power words
Know what you want to say and how you want to say it. Enrich your content with power words that help to connect with your audience on an emotional level, create a certain mood, and make the writing engaging and thought-provoking.
Say a lot with a little
The more concise and easy to read your content is, the more power it has to entice your readers. Don’t use words that don’t have any value or don’t convey your message. Quality is more vital than quantity here.
2. Know your audience and remember your goals
When you’re sure that you got all the basics right, it’s time to think about the ideas behind your writing.
Each time you create digital marketing or sales content, keep two things in mind: your brand goals and what matters to your target audience.
Remembering these two factors will help you create valuable content that is always relevant to your readers (solves their problems, educates them, or gives useful tips), shows who you are, and creates trust between you and your audience. That’s what makes your content unique and helps achieve your marketing goals.
3. Add visuals and interactivity
Digital content, even written with your clients in mind, can’t be outstanding without illustrations and interactivity. Plain text is no longer enough. To empower your content with visual elements:
Use more images
People tend to prefer pictures to text. Images catch their eye, and they get the information they’re looking for faster. What’s more, we are great at remembering pictures. Three days after we hear something, we recall only 10% of it. But if we see a picture, we will remember 65%. Visual content encourages people to learn more about your brand. So don’t hesitate to add images, photos, and infographics to make your content more enticing and easier to memorize.
Enrich your content with interactivity
Interactive content helps you differentiate yourself from the competition and present the information in a fresh and unique way. FlippingBook, software and cloud service, can help you with creating interactive digital content. You can make professional-looking publications with a nice page-flip effect. Add popup images, GIFs, outbound links, and videos to your publications to make them more engaging, informative, and full of valuable knowledge. It’ll draw the attention of your readers and make your content exceptional.
4. Create a promotion strategy
Even the best content needs promotion to reach a wider audience and serve its purpose. Creating a content promotion strategy is essential to getting your work noticed. Here’s how you can do it:
Send new content to your email list
Let your clients know about the update right away. Email subscribers are a great audience to promote your marketing materials because they’re already engaged and much more likely to share your content.
Share your content on social media
You can create a series of posts to fully cover your content and look at it from the new angles.
Advertise your content
Create Google AdWords or Facebook Ad campaigns. It will help you boost the initial awareness of your content.
Create guest post
Pitch these posts to other sites that are relevant to your niche. Usually, you can include links in the content to the key pages on your site. Such backlinks can help increase your content’s popularity faster.
5. Make the effort to create powerful digital content
Taking extra effort to improve and empower your digital content may seem like a challenge at first. But this is what will bring success to your business.
Why? Because your content represents your brand clients and prospects. The more open and honest you are, the better you can connect with your audience, help them solve their problems, and get what they want.
At the end of the day, your website visitors, blog, and social media readers are the ones who can become your prospects and clients, and ultimately, help you grow your business.
Author's bio:Anna Konovalova is a Content Marketer and Translator at FlippingBook, a company that provides software and cloud service for creating professional online documents in a fast and easy way. When Anna isn’t writing, she enjoys going to the theater, listening to music, and finding inspiration in the world around her. You can find her on LinkedIn.