My Journey

Curious about our work culture? Learning opportunities and individual growth are just as important as client work but don't take our word for it. Read firsthand accounts by employees with inspiring stories of professional development.
Mar 8, 2023
Leaning In - Having a Career and Motherhood at 2X
By Sandy Tam, Client Success Director
My career trajectory looked exciting and I was perfectly positioned in a company where I could learn new things and test my capabilities.
May 12, 2022
How the Digital Culture at 2X Helped Me Thrive
By Amelia Chan, Associate Director
Onboarding happened fast, and before I could recover from that, I was introduced to even more tools and technology that I knew would make my journey in 2X digitally driven.
Apr 27, 2022
4 Ways 2X Supported My Remote-Working Experience
By Salman Marizki, Senior Data Ops Specialist
One of the things that I love about working in 2X is that everyone—from top management down to new associates—are given full ownership of their work. Even as a remote worker, I was given the same access to resources and responsibilities as those provided to the team in KL.
Jan 4, 2022
How I Regained My Confidence as a B2B Writer
By Tharmini Kenas, Writer
I knew the road ahead was going to be a steep one and needed to work harder to attain the same level of confidence I have as a B2C writer. But I was ready for a change...
Dec 2, 2021
3 Ways 2X Facilitates a Healthy Work Environment
By Thashyni Pathmanathan, Writer
If you're a writer keen on a fresh start in your career, you may be here trying to figure out what 2X is all about. I was in your shoes not too long ago...
Nov 23, 2021
Trust, Learning, and Impact: The Digital Marketing Lessons I’ve Learned at 2X
By Gerald Krishnan, Associate Director
Over the years, I’ve watched digital marketing evolve from something only a small group of enthusiasts in Malaysia cared about, to a career more people now view as a viable and exciting opportunity...
Sep 28, 2021
Data Analytics in B2B Marketing: 3 Things You Need for Career Development
By Jean Wei Shum, Senior Manager, Analytics
I love working with data, but I wasn’t always so sure it was something I wanted to pursue—until I interviewed with 2X Marketing...
Sep 21, 2021
‘What Do You Want Out of a Job?’ A Former News Editor’s Foray into B2B Digital Marketing
By Nadia Mahmud, Content Strategist
After nine years in various roles at different organizations—which always had the threat of permanently shutting down at any time—I was exhausted. I needed a change...
Sep 8, 2021
A Guide to Starting a Career in B2B Marketing—5 Tips for Beginners
By Xiao Hui Chin, Digital Campaign Specialist
I had a lot of worries when I first started. It was an entirely new working style from what I was used to and I had a steep learning curve ahead of me. What really helped was...
Sep 8, 2021
3 Skills from My Engineering Career That Made Me a Successful B2B Marketer
By Hariz Jalil, Senior Marketing Operations Specialist
Coming from a totally different background, I’m surprised that there are actually a lot of similarities between engineering and marketing...
Aug 18, 2021
How Strong Mentorship Helped Me Succeed as a B2B Designer
By Michelle Yap, Senior Designer
Most people don’t immediately think of B2B graphic designs as visually arresting pieces of art. Prior to joining B2B marketing, I used to create posters for music festivals where...
Aug 5, 2021
The 3 Types of Freedom That You Truly Can Enjoy at 2X
By Michael Kesuma, Client Success Director
When I first interviewed for my role as a PPC Strategist in 2X, I told Managing Director Yong Siew Mee that I wanted a position that doesn’t have an overly specific job scope...
Dec 20, 2018
3 Important Lessons I Learned As A Senior Advertising Specialist
By Anna Teoh, Senior Advertising Specialist
Huddled together in the small meeting room in our old office back then, we pored over performance and demographic data to retrospectively...
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We made the list! 🕺 2X is ranked the ⚡4th fastest-growing agency in the US⚡ and named one of the 🌟Top 10 Rising Stars🌟 in the just-released "US Agencies Benchmarking Report" from B2B Marketing. The report includes key insights on what B2B industry leaders think of the agency landscape in 2023, and how they’ve responded to changes and challenges like the rapid development of AI to post-pandemic economic uncertainty. Check out the link in bio to read more! #2XMarketing #MarketingAsAService
Here’s a #ThrowbackThursday to when 2Xers came together at our Riang Raya tea party earlier this month! The evening involved two of our colleagues sharing their experience volunteering at our Cheer-ria Raya CSR initiative at an orphanage followed by a scrumptious Raya teatime feast. 🎉 #2XMarketing #Peopleof2X
The song from Spirited Away has been stuck in my head for about a day, so I'm winding down on the weekend by trying it out on my kalimba. Probably needs more practice to make it sound cleaner. Having known what it's like to work weekends and public holidays on a roster-based schedule, I really appreciate that the work-life balance at 2X allows me to completely put work at the back of my mind over the weekends. It's a huge improvement to your life to not have to think about work 24/7 and I highly recommend it. #2XMarketing #MarketingAsAService
It was great to have Michael Kesuma, one of our Client Success Directors, at the Writers' 2X5 training talks yesterday. He spoke about Intent Marketing - what it is, how it works, and more importantly, what it means for our writers when it comes to executing on intent-based content and copy. The writers gleaned insights on the mechanics of 6Sense and Bombora, keywords, search topics, and client segmentation based on intent. With real 2X client scenarios showcased as examples, the writers were able to understand the collaborative effort involved in setting up a well-oiled intent marketing engine. #2XMarketing #Peopleof2X #MarketingAsAService
Selamat Hari Raya from all of us at 2X!🎉
🎉 We are proud to announce that 2X is now a Google partner. 🎉 This inspires us to continue expanding our robust pool of Google-certified ad managers to help more #B2Bmarketing leaders boost their advertising ROI and, ultimately, increase revenue. Excited to embark on this journey with you, Google! Check out the link in bio to learn more about it! #2XMarketing #MarketingAsAService
6 years. 2 global offices. Over 70 clients. More than 470 colleagues. Together, we’ve accomplished a lot in the past 6 years, with plenty more to come! Here’s to hitting new milestones! #2XMarketing #MarketingAsAService
Our second stop for LEAD with 2X was none other than @mmumalaysia! We held a two-day B2B Design Workshop for the students from the Faculty of Creative Multimedia. Fun fact: many of our 2Xers are MMU alumni! Day 1 began with Albert, our Principal of Creative Design sharing more about what a career in design would look like at 2X and the work we do. The session continued with Aidi, Senior Designer & MMU Alumni, briefing the students on their assignment involving social media banners, emails and infographics. Day 2 of the workshop started off with a tour of the 2X office! Aidi then shared tips for the assignment and Siew Mee, our MD & CPO spoke about what students should consider when choosing their careers. We wrapped Day 2 by awarding the students with the top 3 best designs with some awesome prizes! We hope you enjoyed the session as much as we did. Thank you for having us, MMU! #2XMarketing​ #LEADWith2X​ #MarketingAsAService
It was another fruitful training session for 2X writers last Thursday, with two key speakers sharing their experiences on previous client accounts. The speakers' journeys featured both common and uncommon challenges, and interesting solutions used to overcome them.   What made the session different this time was the focus on 'internal' impact—our writers picked up tips on how a mindset shift and the right tools can drive better task management and problem-solving capabilities while still delivering to the client brief and making an impact.    #2XMarketing #Peopleof2X #MarketingAsAService
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