Insights
Blog
Feb 17, 2020
By Siew Mee Yong, Managing Director
Marketers love to do rebranding because it gives us an opportunity to imagine a new story, create better connections with our customers, and stay relevant in the market. However, there is a flurry of activity associated with a rebranding effort,
Blog
Feb 10, 2020
By Sean Wong, Digital Innovation Director
Once upon a time, martech was the easy answer for CMOs who were facing stagnating budgets and trying to do more with less. Tools brought features and capabilities unheard-of, and helped you work faster, smarter
Blog
Jan 20, 2020
By Domenic Colasante, CEO
From intent data to martech optimization, understanding the latest industry trends will help B2B marketing leaders achieve the best outcomes from their strategies and investments in the new year.
Blog
Jan 14, 2020
By Sean Wong, Digital Innovation Director
Having accurate intel on your potential customers’ background––from where they are in the buying process to their content consumption behavior and IP address––is essential so as to not end up shooting in the dark.
Blog
Dec 2, 2019
By Domenic Colasante, CEO
The unfortunate reality is that many CMOs are expected to prove that marketing efforts translate into business revenue, even when they're saddled with too many constraints to do so properly. They also struggle constantly to change the mindset that marketing is a cost center that runs as a standalone silo.
Blog
Nov 14, 2019
By Lada Bakanova, Content Marketer at FlippingBook
2X provides a full range of professional marketing services from creating thought leadership content to execution of demand gen campaigns via emails, social, and paid advertising.
Blog
Nov 5, 2019
By Saif Abbas, SEO/Organic Specialist
When it comes to B2B marketing, your website is the first front that potential clients encounter, and that first impression will either lead them to want to know more or to hit the back button to search for your competitors.
Blog
Nov 1, 2019
By Siew Mee Yong, Managing Director
All clients want more from their vendors but building a better B2B customer relationship seems elusive for many. This post shares some best practices that may be missing from your customer engagement and management practice.
Case Study
Oct 1, 2019
In this case study, we examine how implementing an employee advocacy program coupled with thought leadership content produced by 2X, helped WGroup achieve the following milestones in their marketing initiatives.
Video
Recorded on Oct 1, 2019
Find out how WGroup successfully utilized GaggleAMP to promote thought leadership content that generated $2 million in pipeline sales.
Blog
Oct 3, 2019
By Anna Konovalova, Content Marketer and Translator at FlippingBook
What makes digital content powerful in 2019? Beautiful language and clean design. Bright infographics and links to the newest research.
Blog
Oct 1, 2019
By Siew Mee Yong, Managing Director
What is it about customer relationship management that is so difficult to get right? Why is it so hard for vendors to be the partners you need? This blog covers the different strategies you should adopt as a client to get more value from your vendor.
Blog
Sep 27, 2019
By Domenic Colasante, CEO
Nearly two-thirds of businesses outsource their marketing. And those that utilize the marketing capability and capacity of an agency often see greater results than when managed in-house.
Blog
Sep 23, 2019
By Siew Mee Yong, Managing Director
Wouldn’t it be great if you could hire a marketing agency that has both the upsides of an agency and in-house team, too? Learn the differentiators of a marketing-as-a-service agency and why B2B marketing leaders are relying on MaaS more and more.
Blog
Aug 29, 2019
By Siew Mee Yong, Managing Director
Email campaigns are a big deal in 2X, for the simple reason that they’re effective. Unlike paid advertising that disappears when the budget runs out..
Webinar On-Demand
Recorded: Wednesday April 24, 2019
Webinar On-Demand
B2B marketing leaders are adopting Marketing as a Service (MaaS) at an accelerating pace. Watch the introductory webinar to learn more about the MaaS trend, case studies, and best practices.
Blog
Mar 20, 2019
By Siew Mee Yong, Managing Director
Marketing leaders are under pressure to respond quickly to the needs of the business; constantly driven to take action to increase demand to sales or add new capabilities to support goals for growth.
Blog
Jan 23, 2019
By Domenic Colasante, CEO
When I am asked why we built 2X the answer is simple: to give marketing leaders a lifeline for transformation. Marketing is undergoing radical change...
Blog
Jan 2, 2019
By Sean Wong, Digital Innovation Director
Coming from a software development background, I witness first-hand the transitions from rigid waterfall software development life cycles...
Blog
Dec 20, 2018
By Anna Teoh, Digital Advertising Specialist
Huddled together in the small meeting room in our old office back then, we pored over performance and demographic data to retrospectively...
Blog
Dec 3, 2018
By Siew Mee Yong, Managing Director
Everyone in IT is familiar with IT outsource centers and services, but perhaps not everyone has heard of Marketing outsource centers...
Blog
Nov 20, 2018
By Benedict Liew, Marketing Specialist
My journey with marketing started off like most people, with B2C. It was an experience I am grateful for because I learned a lot while...
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