B2B Marketing Best Practices

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Aug 23rd, 2023

Beyond the Hype: Real-World Outcomes of AI in B2B Marketing

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Press Release

July 19, 2023

2X Announces Seth Hutchings as New Chief Strategy Officer

Blog

July 04, 2023

2X Lands Partnership with WordPress Hosting Provider WP Engine; Expands Pool of Web Developers

Press Release

June 22, 2023

David DeWolf Joins 2X Board as Independent Advisor

Webinar On-Demand

June 14, 2023

What B2B Leaders Need to Know to Adapt, Act, and Grow in 2023: A CMO Roundtable on Forrester Summit Highlights and Takeaways

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Blog

May 18, 2023

In-House, US-Based Agency, or Marketing as a Service: Who Gets the Most out of Adobe Marketo Engage?

Blog

May 4, 2023

How to Deliver More Marketo Value with Marketing as a Service

Blog

April 18, 2023

Fix These 5 Common Issues to Get More Out of Adobe Marketo Engage

Blog

Apr 13, 2023

2X Now a Google Partner; Grows Pool of Ad Managers Adept at Stretching Your Ad Budget

Press Release

March 29, 2023

2X Receives Strategic Growth Equity Investment from Recognize

Blog

Feb 15, 2023

2X Now a Salesforce Marketing Cloud Account Engagement (formerly Pardot) Partner

Blog

Jan 17, 2023

2X Named Adobe Marketo Engage Partner; Helps More B2B Companies Run Highly Customized Marketing Programs

Blog

Jan 13, 2023

Unlock the Full Power of 6sense: 3 Challenges—and a Solution

Blog

Dec 6, 2022

2X Named HubSpot Solutions Partner; Provides Certified Experts to Help B2B Companies Jumpstart Their Marketing Engine

Blog

Nov 10, 2022

2X Now a Bombora Partner; Builds More Intent Data Experts to Navigate the Dark Funnel

Blog

Nov 2, 2022

2X Named Drift Solutions Partner; Adds More B2B Conversational Marketers to Talent Pool

Blog

Oct 21, 2022

2X Named Top-Tier 6sense Partner; Fills B2B MarTech Talent Gap

Blog

Aug 29, 2022

Downsizing CMOs: Don’t Miss the Window to Transform Your Operating Model

Press Release

Aug 16, 2022

2X Makes Inc. 5000 List for Second Year Ranking No.943 with Three-Year Revenue Growth of 683 Percent

Webinar On-Demand

Recorded on Apr 15, 2022

The Solution to the B2B Marketing Talent Problem

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Blog

Sep 29, 2021

5 Lessons about Culture That Helped Us Double in Growth in a Remote Work Environment

Case Study

Jul 12, 2021

How a New Marketing Model Generated 30% More Leads While Lowering Costs

Blog

Jun 8, 2021

Quick Check: Are You Seeing These Red Flags in Your Marketing?

Case Study

May 27, 2021

A New B2B Marketing Model Generated $28M in Sales Pipeline in a Year

Blog

Mar 2, 2021

Not Sure About MaaS? The Top 5 Questions, Answered

White Paper

Feb 22, 2021

The Definitive Guide to Marketing as a Service (MaaS)

Blog

Jan 25, 2021

Create More Value from These 5 Critical B2B Marketing Strategies

Blog

Sep 29, 2020

4 Simple Cost-Saving Tactics to Turn Your Marketing Budget Around Today

Blog

Sep 1, 2020

Two Ways to Effectively Advertise on a Lower Budget

Blog

July 20, 2020

How (Not) to Position SEO to the C-Suite

Blog

July 14, 2020

How to Atomize Your Content for High-Impact Marketing in 4 Steps

White Paper

June 22, 2020

The B2B CMO’s Playbook for Marketing Cost Optimization

White Paper

June 1, 2020

Marketing as a Service: A New B2B Marketing Operating Model to Drive Impact at Lower Cost

Blog

May 18, 2020

Developing a Data-Driven Strategy to Atomize Your B2B Marketing Content

Blog

May 11, 2020

5 Fundamental Components of an ABM Strategy to Drive Revenue Impact

Blog

May 4, 2020

4 Lessons Learned About Working Remotely: Perspectives from an Offshore B2B Marketing Agency

Blog

Apr 27, 2020

5 Strategies B2B CMOs Should Focus on During the Coronavirus Crisis

Blog

Apr 13, 2020

3 Ways Most B2B Content Operations Fall Short—And What to Do About It

Blog

Apr 13, 2020

How Wavestone US Used Conversational Bots to Increase Sales by $500K in 5 Months

Case Study

Apr 3, 2020

How Top B2B Marketing CMOs Transformed Their Operating Model and Saved Millions

Blog

Mar 16, 2020

So You’ve Canceled Your Event Due to COVID-19. Now What?

Blog

Mar 2, 2020

Avoid These 8 Common SEO Mistakes in B2B Content Marketing

Blog

Feb 17, 2020

Rebranding Operations: The Missing Link Between You and a Successful Rebrand

Blog

Feb 10, 2020

5 Questions to Ask Before Buying More Martech

Blog

Jan 20, 2020

7 Biggest B2B Marketing Trends Every CMO Should Know (in 2020)

Blog

Jan 14, 2020

Intent Data: Why Speed Is the Key to Greater Sales Revenue

Blog

Dec 2, 2019

4 Reasons Marketing as a Service (MaaS) Should Be in Every CMO's 2020 Budget

Blog

Nov 14, 2019

How 2X Generates Leads and Increases Conversion Rates Using FlippingBook Online

Blog

Nov 5, 2019

6 B2B Marketing Strategies to Improve Conversion Rates

Blog

Nov 1, 2019

How Do You Establish Better B2B Customer Relationship Management? (Part 2 of 2)

Case Study

Oct 1, 2019

Building a C-Level Employee Advocacy Program Worth $2M with GaggleAMP

Webinar On-Demand

Recorded on Oct 1, 2019

Building an Employee Advocacy Program With GaggleAMP and Generating $2 Million in New Sales

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Blog

Oct 3, 2019

5 Digital Marketing Tips: How to Create Powerful Content in 2019

Blog

Oct 1, 2019

How Do You Establish Better B2B Customer Relationship Management? (Part 1 of 2)

Blog

Sep 27, 2019

Top 5 Reasons To Consider an Offshore Team for B2B Marketing

Blog

Sep 23, 2019

The Alternative You Never Knew to Hiring a Marketing Agency

Blog

Aug 29, 2019

Email Marketing Isn’t Dead – It Just Needs to Be Done Better

Webinar On-Demand

Mar 4rd, 2019

Why Leading B2B CMOs are Adopting Marketing as a Service (MaaS)

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Blog

Mar 20, 2019

Top Questions about Outsourcing Marketing – and the 2X Response

Blog

Jan 23, 2019

Founding 2X, The Marketing as a Service Firm

Blog

Jan 2, 2019

Why B2B Marketing Needs To Be Agile

Blog

Dec 20, 2018

3 Important Lessons I Learned As A Senior Advertising Specialist

Blog

Dec 3, 2018

Why Should CMOs Outsource Their Marketing Services?

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