Insights

Blog
Sep 1, 2020
By Anna Teoh, Senior Advertising Specialist
One of the biggest mistakes companies can make when the economy is in a downturn is to cut their marketing and advertising budget. Though this strategy may save you dollars now, skimping on advertising shuts off an important lead source...
Blog
July 20, 2020
By Domenic Colasante, CEO
The current economic environment is putting a new level of scrutiny on marketing budgets, and despite SEO being such an imperative, marketing leaders find defending SEO investments...
Blog
July 14, 2020
By Jennifer Wang, Principal, Content Strategy & Operations
B2B content marketers are constantly seeking the most effective and economical approaches to connect with our audiences. Yet, many of us overlook one of the most impactful strategies: content atomization.
White Paper
June 22, 2020
Businesses are always looking to cut costs, and today's CMOs are being asked to do more with less. However, reducing marketing spend affects sales pipeline and consequently revenue. Marketers need a way to reduce costs without reducing services or marketing impact.
White Paper
June 1, 2020
Unprecedented access to data and technology has fundamentally shifted how marketers measure success and make decisions. One consequence is that today’s marketing leaders...
Blog
May 18, 2020
By Jennifer Wang, Principal, Content Strategy & Operations
When it comes to content marketing, the only way to improve results is to create more content. Right? Wrong. According to the BrightEdge Future of Content Marketing survey, “43% of marketers say 77% of their content...
Blog
May 11, 2020
By Siew Mee Yong, Managing Director
With the B2B sales cycles averaging 12-18 months, it is not surprising that marketing leaders are being asked to do more to keep opportunities warm...
Blog
May 04, 2020
By Siew Mee Yong, Managing Director
Due to COVID-19, many companies are now rapidly shifting their workforces to remote settings, and while others have discussed at length measures to pivot to remote work, or the technology businesses should leverage,
Blog
Apr 27, 2020
By Domenic Colasante, CEO
As the coronavirus (COVID-19) pandemic spreads and global supply chains get disrupted, it’s no longer business as usual for B2B companies. Some economists are projecting huge losses to the global economy, and a global recession is likely.
Blog
Apr 13, 2020
By Jennifer Wang, Principal, Content Strategy & Operations
No matter how mature you think your B2B content function is, no matter how large or small the team, as a marketer, you are inevitably slammed by demands for more and new content that needs to be...
Blog
Apr 13, 2020
By Saif Abbas, SEO/Organic Specialist
The majority of B2B businesses suffer from websites that aren’t optimized for lead generation. Many have long-form captures and “Contact Us” pages with extremely low conversion rates. In most cases, prospects visiting these websites will end up with more questions than answers.
Case Study
Apr 3, 2020
Every day, CMOs face increased pressure to grow revenue and achieve more marketing impact. But how does a CMO achieve those targets without adding on costs to their marketing budgets?
Blog
Mar 16, 2020
By Domenic Colasante, CEO
While debates continue to rage about the eventual total economic impact of the novel coronavirus, one thing is certain: events and conferences are on the chopping block. Some of the largest tech gatherings in the world...
Blog
Mar 2, 2020
By Saif Abbas, SEO/Organic Specialist
The purpose of any search engine is to help users find answers to questions, a solution to problems, or information about products or services. It depends solely on the inquiries used by the users. By doing keyword research about the topic.....
Blog
Feb 17, 2020
By Siew Mee Yong, Managing Director
Marketers love to do rebranding because it gives us an opportunity to imagine a new story, create better connections with our customers, and stay relevant in the market. However, there is a flurry of activity associated with a rebranding effort,
Blog
Feb 10, 2020
By Sean Wong, Digital Innovation Director
Once upon a time, martech was the easy answer for CMOs who were facing stagnating budgets and trying to do more with less. Tools brought features and capabilities unheard-of, and helped you work faster, smarter
Blog
Jan 20, 2020
By Domenic Colasante, CEO
From intent data to martech optimization, understanding the latest industry trends will help B2B marketing leaders achieve the best outcomes from their strategies and investments in the new year.
Blog
Jan 14, 2020
By Sean Wong, Digital Innovation Director
Having accurate intel on your potential customers’ background––from where they are in the buying process to their content consumption behavior and IP address––is essential so as to not end up shooting in the dark.
Blog
Dec 2, 2019
By Domenic Colasante, CEO
The unfortunate reality is that many CMOs are expected to prove that marketing efforts translate into business revenue, even when they're saddled with too many constraints to do so properly. They also struggle constantly to change the mindset that marketing is a cost center that runs as a standalone silo.
Blog
Nov 14, 2019
By Lada Bakanova, Content Marketer at FlippingBook
2X provides a full range of professional marketing services from creating thought leadership content to execution of demand gen campaigns via emails, social, and paid advertising.
Blog
Nov 5, 2019
By Saif Abbas, SEO/Organic Specialist
When it comes to B2B marketing, your website is the first front that potential clients encounter, and that first impression will either lead them to want to know more or to hit the back button to search for your competitors.
Blog
Nov 1, 2019
By Siew Mee Yong, Managing Director
All clients want more from their vendors but building a better B2B customer relationship seems elusive for many. This post shares some best practices that may be missing from your customer engagement and management practice.
Case Study
Oct 1, 2019
In this case study, we examine how implementing an employee advocacy program coupled with thought leadership content produced by 2X, helped WGroup achieve the following milestones in their marketing initiatives.
Video
Recorded on Oct 1, 2019
Find out how WGroup successfully utilized GaggleAMP to promote thought leadership content that generated $2 million in pipeline sales.
Blog
Oct 3, 2019
By Anna Konovalova, Content Marketer and Translator at FlippingBook
What makes digital content powerful in 2019? Beautiful language and clean design. Bright infographics and links to the newest research.
Blog
Oct 1, 2019
By Siew Mee Yong, Managing Director
What is it about customer relationship management that is so difficult to get right? Why is it so hard for vendors to be the partners you need? This blog covers the different strategies you should adopt as a client to get more value from your vendor.
Blog
Sep 27, 2019
By Domenic Colasante, CEO
Nearly two-thirds of businesses outsource their marketing. And those that utilize the marketing capability and capacity of an agency often see greater results than when managed in-house.
Blog
Sep 23, 2019
By Siew Mee Yong, Managing Director
Wouldn’t it be great if you could hire a marketing agency that has both the upsides of an agency and in-house team, too? Learn the differentiators of a marketing-as-a-service agency and why B2B marketing leaders are relying on MaaS more and more.
Blog
Aug 29, 2019
By Siew Mee Yong, Managing Director
Email campaigns are a big deal in 2X, for the simple reason that they’re effective. Unlike paid advertising that disappears when the budget runs out..
Webinar On-Demand
Webinar On-Demand
B2B marketing leaders are adopting Marketing as a Service (MaaS) at an accelerating pace. Watch the introductory webinar to learn more about the MaaS trend, case studies, and best practices.
Blog
Mar 20, 2019
By Siew Mee Yong, Managing Director
Marketing leaders are under pressure to respond quickly to the needs of the business; constantly driven to take action to increase demand to sales or add new capabilities to support goals for growth.
Blog
Jan 23, 2019
By Domenic Colasante, CEO
When I am asked why we built 2X the answer is simple: to give marketing leaders a lifeline for transformation. Marketing is undergoing radical change...
Blog
Jan 2, 2019
By Sean Wong, Digital Innovation Director
Coming from a software development background, I witness first-hand the transitions from rigid waterfall software development life cycles...
Blog
Dec 20, 2018
By Anna Teoh, Senior Advertising Specialist
Huddled together in the small meeting room in our old office back then, we pored over performance and demographic data to retrospectively...
Blog
Dec 3, 2018
By Siew Mee Yong, Managing Director
Everyone in IT is familiar with IT outsource centers and services, but perhaps not everyone has heard of Marketing outsource centers...