B2B Marketing Best Practices

Blog

14 Nov 2019

How 2X Generates Leads and Increases Conversion Rates Using FlippingBook Online

By Lada Bakanova, Content Marketer at FlippingBook

2X provides a full range of professional marketing services from creating thought leadership content to execution of demand gen campaigns via emails, social, and paid advertising.

Blog

5 Nov 2019

6 B2B Marketing Strategies to Improve Conversion Rates

By Saif Abbas, SEO/Organic Specialist

When it comes to B2B marketing, your website is the first front that potential clients encounter, and that first impression will either lead them to want to know more or to hit the back button to search for your competitors.

Blog

1 Nov 2019

How Do You Establish Better B2B Customer Relationship Management? (Part 2 of 2)

By Siew Mee Yong, Managing Director

All clients want more from their vendors but building a better B2B customer relationship seems elusive for many. This post shares some best practices that may be missing from your customer engagement and management practice.

Case Study

1 Oct 2019

Building a C-Level Employee Advocacy Program Worth $2M with GaggleAMP

In this case study, we examine how implementing an employee advocacy program coupled with thought leadership content produced by 2X, helped WGroup achieve the following milestones in their marketing initiatives.

Video

Recorded on 1 Oct 2019

Building an Employee Advocacy Program With GaggleAMP and Generating $2 Million in New Sales.

Find out how WGroup successfully utilized GaggleAMP to promote thought leadership content that generated $2 million in pipeline sales.

Blog

3 Oct 2019

5 Digital Marketing Tips: How to Create Powerful Content in 2019

By Anna Konovalova, Content Marketer and Translator at FlippingBook

What makes digital content powerful in 2019? Beautiful language and clean design. Bright infographics and links to the newest research.

Blog

1 Oct 2019

How Do You Establish Better B2B Customer Relationship Management? (Part 1 of 2)

By Siew Mee Yong, Managing Director

What is it about customer relationship management that is so difficult to get right? Why is it so hard for vendors to be the partners you need? This blog covers the different strategies you should adopt as a client to get more value from your vendor.

Blog

27 Sep 2019

Top 5 Reasons To Consider an Offshore Team for B2B Marketing

By Domenic Colasante , CEO

Nearly two-thirds of businesses outsource their marketing. And those that utilize the marketing capability and capacity of an agency often see greater results than when managed in-house.

Blog

23 Sep 2019

The Alternative You Never Knew to Hiring a Marketing Agency

By Siew Mee Yong, Managing Director

Wouldn’t it be great if you could hire a marketing agency that has both the upsides of an agency and in-house team, too? Learn the differentiators of a marketing-as-a-service agency and why B2B marketing leaders are relying on MaaS more and more.

Blog

29 Aug 2019

Email Marketing Isn’t Dead – It Just Needs to Be Done Better

By Siew Mee Yong, Managing Director

Email campaigns are a big deal in 2X, for the simple reason that they’re effective. Unlike paid advertising that disappears when the budget runs out..

Webinar On-Demand

Recorded: Wednesday April 24, 2019

Why Leading B2B CMOs are Adopting Marketing as a Service (MaaS)

Webinar On-Demand

B2B marketing leaders are adopting Marketing as a Service (MaaS) at an accelerating pace. Watch the introductory webinar to learn more about the MaaS trend, case studies, and best practices.

Blog

20 Mar 2019

Top Questions about Outsourcing Marketing – and the 2X Response

By Siew Mee Yong, Managing Director

Marketing leaders are under pressure to respond quickly to the needs of the business; constantly driven to take action to increase demand to sales or add new capabilities to support goals for growth.

Blog

23 Jan 2019

Founding 2X, The Marketing as a Service Firm

By Domenic Colasante, CEO

When I am asked why we built 2X the answer is simple: to give marketing leaders a lifeline for transformation. Marketing is undergoing radical change...