Insights
Blog
29 Aug 2019
Email Marketing Isn’t Dead – It Just Needs to Be Done Better
By Siew Mee Yong, Managing Director
Email campaigns are a big deal in 2X, for the simple reason that they’re effective. Unlike paid advertising that disappears when the budget runs out..
Webinar On-Demand
Recorded: Wednesday April 24, 2019
Why Leading B2B CMOs are Adopting Marketing as a Service (MaaS)
Webinar On-Demand
B2B marketing leaders are adopting Marketing as a Service (MaaS) at an accelerating pace. Watch the introductory webinar to learn more about the MaaS trend, case studies, and best practices.
Blog
20 Mar 2019
Top Questions about Outsourcing Marketing – and the 2X Response
By Siew Mee Yong, Managing Director
Marketing leaders are under pressure to respond quickly to the needs of the business; constantly driven to take action to increase demand to sales or add new capabilities to support goals for growth.
Blog
11 Feb 2019
5 Ways We Inspire Our People to Find Their Ikigai (Purpose)
By Wen-Li Ho , Talent Development Manager
Before joining 2X, I was living in Australia for about 12 years, and I spent over seven years specializing in Talent, Learning, and Organizational Development...
Blog
23 Jan 2019
Founding 2X, The Marketing as a Service Firm
By Domenic Colasante, CEO
When I am asked why we built 2X the answer is simple: to give marketing leaders a lifeline for transformation. Marketing is undergoing radical change...
Blog
2 Jan 2019
Why B2B Marketing Needs To Be Agile
By Sean Wong , Digital Innovation Director
Coming from a software development background, I witness first-hand the transitions from rigid waterfall software development life cycles...
Blog
20 Dec 2018
3 Important Lessons I Learned As A Digital Advertising Specialist
By Anna Teoh, Digital Advertising Specialist
Huddled together in the small meeting room in our old office back then, we pored over performance and demographic data to retrospectively...
Blog
3 Dec 2018
Why Should CMOs Outsource Their Marketing Services?
By Siew Mee Yong, Managing Director
Everyone in IT is familiar with IT outsource centers and services, but perhaps not everyone has heard of Marketing outsource centers...
Blog
20 Nov 2018
Learning from Scratch: 3 Things I Learned When Transitioning From B2C To B2B Marketing
By Benedict Liew , Marketing Specialist
My journey with marketing started off like most people, with B2C. It was an experience I am grateful for because I learned a lot while...
Blog
5 Nov 2018
Finding A Home At 2X: My Journey As A Content Writer – So Far
By Aiman Anuar, Content Writer
I was asked to write about my experience as a new Content Writer for 2X. And to be completely honest, I wasn’t sure what I was going...