Insights

Blog
14 Nov 2019
By Lada Bakanova, Content Marketer at FlippingBook
2X provides a full range of professional marketing services from creating thought leadership content to execution of demand gen campaigns via emails, social, and paid advertising.
Blog
5 Nov 2019
By Saif Abbas, SEO/Organic Specialist
When it comes to B2B marketing, your website is the first front that potential clients encounter, and that first impression will either lead them to want to know more or to hit the back button to search for your competitors.
Blog
1 Nov 2019
By Siew Mee Yong, Managing Director
All clients want more from their vendors but building a better B2B customer relationship seems elusive for many. This post shares some best practices that may be missing from your customer engagement and management practice.
Case Study
1 Oct 2019
In this case study, we examine how implementing an employee advocacy program coupled with thought leadership content produced by 2X, helped WGroup achieve the following milestones in their marketing initiatives.
Video
Recorded on 1 Oct 2019
Find out how WGroup successfully utilized GaggleAMP to promote thought leadership content that generated $2 million in pipeline sales.
Blog
3 Oct 2019
By Anna Konovalova, Content Marketer and Translator at FlippingBook
What makes digital content powerful in 2019? Beautiful language and clean design. Bright infographics and links to the newest research.
Blog
1 Oct 2019
By Siew Mee Yong, Managing Director
What is it about customer relationship management that is so difficult to get right? Why is it so hard for vendors to be the partners you need? This blog covers the different strategies you should adopt as a client to get more value from your vendor.
Blog
27 Sep 2019
By Domenic Colasante , CEO
Nearly two-thirds of businesses outsource their marketing. And those that utilize the marketing capability and capacity of an agency often see greater results than when managed in-house.
Blog
23 Sep 2019
By Siew Mee Yong, Managing Director
Wouldn’t it be great if you could hire a marketing agency that has both the upsides of an agency and in-house team, too? Learn the differentiators of a marketing-as-a-service agency and why B2B marketing leaders are relying on MaaS more and more.
Blog
29 Aug 2019
By Siew Mee Yong, Managing Director
Email campaigns are a big deal in 2X, for the simple reason that they’re effective. Unlike paid advertising that disappears when the budget runs out..
Webinar On-Demand
Recorded: Wednesday April 24, 2019
Webinar On-Demand
B2B marketing leaders are adopting Marketing as a Service (MaaS) at an accelerating pace. Watch the introductory webinar to learn more about the MaaS trend, case studies, and best practices.
Blog
20 Mar 2019
By Siew Mee Yong, Managing Director
Marketing leaders are under pressure to respond quickly to the needs of the business; constantly driven to take action to increase demand to sales or add new capabilities to support goals for growth.
Blog
23 Jan 2019
By Domenic Colasante, CEO
When I am asked why we built 2X the answer is simple: to give marketing leaders a lifeline for transformation. Marketing is undergoing radical change...
Blog
2 Jan 2019
By Sean Wong , Digital Innovation Director
Coming from a software development background, I witness first-hand the transitions from rigid waterfall software development life cycles...
Blog
20 Dec 2018
By Anna Teoh, Digital Advertising Specialist
Huddled together in the small meeting room in our old office back then, we pored over performance and demographic data to retrospectively...
Blog
3 Dec 2018
By Siew Mee Yong, Managing Director
Everyone in IT is familiar with IT outsource centers and services, but perhaps not everyone has heard of Marketing outsource centers...
Blog
20 Nov 2018
By Benedict Liew , Marketing Specialist
My journey with marketing started off like most people, with B2C. It was an experience I am grateful for because I learned a lot while...