Businesses are always looking to cut costs, and today's CMOs are being asked to do more with less. However, reducing marketing spend affects sales pipeline and consequently revenue. Marketers need a way to reduce costs without reducing services or marketing impact.
This playbook explores the new offshore outsourcing model—with marketing as a service (MaaS), CMOs can recover 25-50% of the budget, with no disruption to service delivery.
Download to learn:
- Why the current B2B marketing model isn’t cost-efficient or driving enough value
- How offshore outsourcing can net cost savings of up to 25-50%
- Four tactics to implement right now to further optimize marketing costs